One of the benefits of having a podcast is the ability to connect with people who you might not, otherwise, be able to connect with. By building a loyal audience around a particular niche focus, you have something of great value to offer to others. Exposure to your community.
Inviting leading industry experts, your favorite authors, etc. to be a guest on your podcast is a great way to build your personal and/or professional network. You also have the ability to gain a bit of credibility by association through the process.
However, if not done well, a podcast interview can harm a potential relationship and damage the credibility you have with your audience. Over the years, I have certainly made my fair share of mistakes when it comes to podcast interviews.
I devoted the second half of episode 315 of my podcast to providing a total of 22 tips to help improve your podcast interviews. I've taken the audio just from that portion of the episode, cleaned it up a bit with editing and embedded the audio file above.
I'm going to share the list of 22 tips below. However, if you listen to the audio, embedded above, you will hear me go into great detail about each of these tips. It's worth a listen if you have the time.
22 Tips To Improve Your Podcast Interviews
1. When inviting a guest for an interview, be sure to clearly communicate the name of your show, the website address of your show, and what your show is about.
2. Explain why you would like to have this guest on your show.
3. Clearly communicate how long you are requesting for the interview to take place.
4. Be prepared by offering at least two to three time slots for the guest to choose from. Be flexible if those are not a good fit for their schedule.
5. Once you confirm a date and time with your guest, be certain to communicate how the interview will be conducted. Provide applicable information such as phone number or Skype contact ID, etc, and clearly communicate who is going to initiate the call.
6. If the interview is scheduled more than a week in advance, be sure to send a follow up reminder one week prior to the scheduled interview.
7. Regardless of when the interview is scheduled, send a follow up reminder the day before the interview. Be sure to communicate, again, how the interview will be conducted, the contact information, and who will be initiating the call.
8. Be sure to include the time and TIME ZONE when sending requests and any confirmations or follow ups related to the interview.
9. Consider sending an outline of questions that you will cover in advance of the interview.
10. If something comes up on your schedule, that would conflict with your scheduled interview, do not put this off, immediately contact your guest and let them know. Make sure to confirm that they received your message about the conflict.
11. Always mark off at least 30 minutes before your scheduled interview to prepare for the call.
12. Call your guest ON TIME! Seriously, be very respectful of their time.
13. Do not go over your time scheduled for the interview.
14. Follow up with a thank you note. This can be done via email, but it has more impact when you send a card (or gift) by mail.
15. Be prepared to give an introduction of your guest rather than asking them to introduce themselves.
16. When asking a question, don’t continue speaking and answering the question for them.
17. Don’t interrupt your guest when they are speaking.
18. Don’t give verbal agreements to every statement that they make.
19. Avoid questions that allow for simple one word answers.
20. Have an idea of the main points you desire to have come out within the interview, ask questions that get you to reach those goals and allow the conversation to flow.
21. Listen to your guest while they are speaking.
22. Make sure to learn how to pronounce your guests name correctly.
I hope that these tips will help you make you a great first impression with those you interview on your podcast.
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